Organisation:
A major plastics manufacturer
Challenge:
Despite been in a growth market the operation was loosing business to cheap Chinese companies buying up the business and small niche operators.
They needed new direction in terms of sales, where the long established teams had become order takers rather than sales people and they wanted to understand their rivals more.
Solution:
- Conduct Competitive Intelligence against their main rivals
- Determine production activities by monitoring activities on their rivals sites
- Product a secondary information collection portal
- Produce an initial and ongoing market intelligence report
Results:
The market intelligence report was compiled over 8 weeks giving the company a snap shot the market, the key issues their rivals faced and a break down of the key players.
From this report we have isolated more refined questions and have since initiated projects to answer them.
broadcastberry 
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